Lacoste
Interactive Window

To celebrate Lacoste's 80th Anniversary, we created a fully interactive kinetic sculpture at their flagship store on 5th Avenue. The installation allowing users to control floating tennis balls based on their movement on the sidewalk.

The "Making Of" - How it all came together.

A motion tracking camera, using custom computer vision software, follows the position of people on the sidewalk. The tennis balls float up when someone moves in front of them, causing a beautiful, fluid wave-like effect as people walk by.

Even grownups were curious!

Fully engaged...

Project Description:

Lacoste Interactive Window

For Lacoste's 80th anniversary, we designed an interactive,
kinetic storefront window, using 50 stepper motors
and a motion tracking camera.
The camera watches the sidewalk, tracking a customer's position
allowing them to play with the movement
of the tennis balls.